Every deliverable.
One table.
Always current.

Your media plan lists every creative that needs to be built. The Production Plan in advox is that list — and each row links directly to the actual asset and its real approval status.

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All deliverables in one table
Each row links to the actual creative
Status reflects real approval state
Excel import & export

The deliverables list exists.
It just doesn’t know what’s approved.

Every agency has a media plan or creative brief in Excel. It lists every format, every publisher, every size. But it has no idea which assets are done, which are in review, and which still need to be built.

“Which ones are still missing?”

Someone has to manually cross-reference the deliverables list against the asset folder — every single status update.

The Excel is always one version behind.

Creative gets approved, someone forgets to update the spreadsheet. The plan says “Pending” for assets that went live two days ago.

No link between plan and asset.

You know 300×250 for a specific publisher needs to be built. But which file in Drive is the current approved version? Nobody’s sure.

Wrong creative gets booked.

Without a direct link between plan row and asset, traffickers have to find the file themselves. Wrong version, different folder — it happens.

Your deliverables list,
connected to your actual assets.

The Production Plan is a structured table inside the campaign. Each row is one deliverable. Each row can be linked to the actual asset — and the status updates automatically.

Build or import your plan

Create categories (Display Banners, Videos, Social) and add rows manually — or upload your existing Excel plan directly. The column structure is fully customizable.

Assign a Creative to each row

Link each deliverable to the actual asset in advox. One click. The row now knows which file it represents — and reflects its real status automatically.

Status updates itself

When a linked creative gets approved, the status badge on the plan row turns green. No manual updates. The plan is always accurate, always in sync with the actual asset state.

Organize by category.
Configure your columns.

Group your deliverables into categories — Display Banners, Videos, Social, whatever your campaign needs. Each category can have its own column structure: Publisher, Dimensions, Language, Market, Placement — fully configurable.

Custom columns per category — not one rigid structure for everything
Edit and delete individual rows without disrupting the rest
Save as a template — reuse the same structure for every new campaign

Template system: once you’ve configured the column structure for your typical campaigns, save it as a template. Every new campaign starts with your exact structure — no setup from scratch.

Link the plan row
to the real asset.

Each row in the Production Plan can be linked to any creative asset in the campaign. Once assigned, the status badge reflects the actual approval state of that asset — automatically, in real time.

Click “Assign Creative” on any row → pick from campaign assets
Status syncs: Pending → In Review → Approved, no manual update
Click the linked file to jump straight to the asset
Unassigned rows stand out clearly — nothing slips through

No more guesswork: the trafficker opens the Production Plan, sees exactly which creative is approved for which placement, and clicks directly to the asset. The right file, every time.

Start with your
existing media plan.

Don’t want to rebuild from scratch? Upload your existing .xls plan directly. advox reads the structure and imports your rows. You can also download the current plan at any time — as a properly formatted Excel file for sharing or archiving.

Upload your existing Excel plan → rows are imported directly
Download the current plan as .xls anytime — for clients, billing, archiving
Download a blank template in the exact column structure you’ve configured
Edit Template: change which columns are included before the next import

Before & after

Deliverables list meets actual asset status.

WITHOUT ADVOX

Excel plan with 40 rows — status column filled in manually, always lagging
Someone has to open Drive, find the file, check if it's the latest version
"Is the 300×250 approved?" requires checking email or pinging the designer
Trafficker downloads wrong version — plan said Approved but file was v1 not v3
Sharing the plan means exporting, formatting, emailing — every time
2–3h per campaign tracking delivery status manually

WITH ADVOX

Open Production Plan — every row shows live approval status of the linked asset
Click the linked creative to jump directly to the asset
Status updates the moment the creative gets approved — no manual sync
Trafficker opens plan, clicks the file, books the right version
Download .xls anytime for the client or for archiving — current state, formatted
Zero manual status tracking — the plan knows what's approved

More than just a table.

The Production Plan is part of the campaign — not a standalone tool. It connects directly with approvals, versioning, and delivery.

Lives inside the campaign

The plan is attached to the campaign — not a separate document someone has to find. Everyone with workspace access sees it. Always the current version.

Template system

Configure your column structure once and save it as a template. Every new campaign starts with your exact setup — no rebuilding the same table from scratch.

Direct link to assets

Each assigned creative is one click away. From plan row to the actual file — no switching between tools, no guessing which file is current.

Status always in sync

Approval status on the plan row reflects the real state of the linked asset. Asset gets approved → plan shows Approved. No manual update required.

Excel in & out

Import your existing media plan from Excel. Export the current state at any time. The column structure follows what you’ve configured in the template.

Visible to the whole team

Account managers, traffickers, creatives — anyone with access to the campaign sees the same plan. No one needs to ask what’s approved and what isn’t.

Every deliverable tracked.
From €3/month.

The Production Plan — table structure, category management, Excel import/export, Assign Creative — is included in every advox plan, including Lite.

Start for €3 / month

Straight answers.

Most questions about the Production Plan come down to how it connects to the rest of the campaign.

Does this replace our existing media plan Excel?

Most questions about the Production Plan come down to how it connects to the rest of the campaign. It can — and for most teams it does. You can import your existing Excel directly, or rebuild it inside advox. The difference is that the plan rows are now linked to actual assets with live approval status, rather than a static spreadsheet you update manually.

Can we still export the plan as an Excel?

Yes. Download .xls Plan exports the current state of the production plan as a formatted Excel file. Useful for sharing with clients, handing off to external teams, or for archiving after a campaign.

What happens to the plan when the creative is updated?

The row stays linked to the creative asset. When a new version is uploaded and approved, the status on the plan row updates accordingly. You're always looking at the current approval state of the latest version.

Can clients see the Production Plan?

Users with the Client role have access to the campaign within their workspace — including the Production Plan if you want them to. This gives clients a clear overview of what's been produced and what's approved, without needing to ask for status updates.

Every deliverable. One table. Always current.

The deliverables list exists. It just doesn’t know what’s approved.