Finally know which ad actually worked.
Impressions tell you the ad ran. Engagement Analytics tells you how people actually interacted with the creative — clicks, engagement, attention. Cookieless. Per variant. GDPR-compliant by design.
Beyond impressions.
Into actual attention.
Standard campaign stats tell you the ad was shown. Engagement Analytics tells you what happened next — directly on the creative, without cookies, without guessing.
CTR
How often did users actually click on the ad? CTR shows how effective your creative is at driving action — a clear signal of relevance and performance.
Impressions → Click-through rate
3-second impressions
Did users stay long enough to actually notice the ad? 3-second impressions measure whether your creative captures attention beyond a fleeting glance.
Impressions → Qualified attention
Interaction events
Clicks, swipes, video plays, expand events — any interaction inside the HTML5 creative is captured and attributed to the exact version.
CTR only → In-ad interactions
Variant comparison
Running two versions? Compare their engagement rates — not just clicks, but total attention. Know which one performed before the next brief.
A/B by CTR → A/B by attention
Per-creative breakdown
Not campaign-level averages. Every single creative gets its own data. Know exactly which banner in a 10-piece campaign is pulling its weight.
Campaign avg. → Per creative
Exportable reports
One-click export for client presentations and retrospectives. Show what actually drove results and win the next brief with data, not instinct.
Screenshot + guess → Report export
All your creatives.
One report.
Real signals.
The Engagement Analytics dashboard gives you a complete view of every creative in a campaign — variant by variant, metric by metric. No separate analytics tool, no export-import, no guessing.
- Real-time and post-campaign views in one place
- Compare placements: which publisher drives real attention?
- Data tied directly to the versioned creative — not lost in aggregation
“We close every campaign with an engagement report per creative. Clients have never seen this from another agency. It wins us the next brief every time.”
What standard analytics doesn’t tell you.
Every ad platform gives you impressions and CTR. Only advox tells you what happened between the impression and the click — the attention layer that explains everything.
One data layer.
Three kinds of advantage.
For Agencies:
Win the next brief with data
Show clients what their ads achieved beyond CTR. Per-creative engagement reports differentiate your agency from every competitor still sending spreadsheet exports.
For Brands: Prove ROI on creative investment
Know which creative actually drove attention, not just which one got clicked. Brief the next campaign with evidence — “variant A outperformed by 60% on hover time.”
For Publishers: Show advertisers real value
Prove your placements drive genuine engagement — not just impressions. Use engagement rates to justify premium inventory and increase repeat bookings.
The things people ask before they switch.
Cookieless analytics sounds almost too good. Here are the real answers.
How does cookieless tracking actually work?
Is this really GDPR-compliant? No consent banner needed?
Does this work with any HTML5 creative?
What's the difference between "engagement score" and CTR?
Can I see data per publisher or per placement?
Stop guessing.
Start knowing.
Engagement Analytics is included from Lite. Sign up in 2 minutes — or see it live in a demo.
- Cookieless · GDPR-compliant
- Self-signup in 2 minutes
- Cancel anytime
- EU Hosting