Agencies and brands spend enormous energy producing great ad creative. Then they spend almost as much energy just managing what happens to it — approvals by email, versions by filename, updates by re-booking. We built advox to fix the second part.
The brief arrives. The creative gets built. And then — before a single impression runs — the operational overhead begins. Versions named v2_FINAL_approved_USE-THIS-ONE. Approval threads that span three platforms and two weeks. A creative change that takes three days and a publisher call when it should take ten minutes.
This isn’t a talent problem. The people doing this work are skilled. It’s an infrastructure problem. The tools they’re using were built for something else, and the gaps between those tools are where the margin disappears.
The real cost isn’t the hours. It’s the compounding effect: the wrong creative goes live because someone missed the final approval. A campaign runs with a pricing error for three days because re-delivery takes that long. A client dispute over a version that “wasn’t what they approved” turns into a free revision round. Every campaign.
“Can you resend the brief? I can’t find it in this thread.”
— Every agency, every campaign
“Which one is the final? I see v3, v3b, v3_FINAL, and v3_FINAL_USE-THIS.”
— The trafficker, day before go-live
“I never approved that version. That’s not what I signed off on.”
— The client, after the campaign goes live
“We need to change the price on the banner. When can we go live?” “Three days, once we re-book with the publisher.”
— Retail client, every flash sale
“This campaign ran for six weeks. What did the creative actually do? We only have impressions and CTR.”
— The brand manager, post-campaign
“The brief is in Notion, assets are in Drive, approvals are in email, and the delivery sheet is a shared Excel.”
— Mid-size agency, daily
advox is a Creative Ops platform that connects every step of the ad creative process — from campaign briefing to live delivery — in a single, coherent environment. Not a project management tool with an ad tag bolted on. Not an asset library with an approval plugin. A purpose-built platform for the way creative campaign production actually works.
That means version-locked approvals. Live creative updates without re-booking. Engagement analytics that measure attention, not just clicks. Isolated client workspaces that don’t require a new tool for every client. All connected, all in one place.
Our benchmark is simple: if a task takes an hour today, it should take a minute in advox. If it requires three tools today, it should require one. If there’s no proof today, there should be proof.
The hours spent on file logistics, version chasing, and approval coordination are hours that don’t go into the work itself. Every feature we build is measured by how much of that overhead it removes.
A “looks good!” in an email is not an approval. A timestamped, version-locked sign-off — tied to the exact file that goes live — is. We built advox around that distinction because it protects both sides of every client relationship.
Ad Streaming was built because re-delivery is broken. The tag stays. The creative updates. Publishers don’t need a new booking. Campaigns don’t stop. That’s how it should work.
Most people who notice an ad don’t click it. Engagement events are what actually tell you whether a creative worked. We measure those — without cookies, without consent banners, without an SDK.
The problems advox solves are not unique to large agencies. A three-person shop has the same approval chaos. A freelancer has the same version disputes. The platform starts at €3/month because the need doesn’t scale with headcount.
advox is not built for one role or one company size. It’s built for the full picture of how digital ad campaigns actually get made.
Managing 10–100+ clients with teams of creatives, account managers, and traffickers. The overhead per campaign is killing margin. advox puts every client in its own workspace, every version in one place, and every approval on record.
Working with external agencies but losing visibility the moment the brief leaves the building. advox gives brand teams a seat at the table — approval access, audit trail, and direct sight of what’s actually going live.
Receiving ZIPs, running QA, handling re-delivery every time a creative changes. Ad Streaming eliminates that cycle. The tag is permanent. Advertisers manage their creative. Publishers collect engagement data that justifies premium CPMs.
Doing agency-level work, delivering it via WeTransfer and email. advox gives independent creatives the same professional delivery workflow as a full-service agency — secure preview links, locked approvals, client-separated workspaces.
Managing HTML5 creative delivery across multiple ad servers and DSPs. Ad Streaming is IAB-compliant, works with every major ad server, and removes file-size constraints while keeping the full version history and rollback capability.
Running A/B tests on creative variants and measuring by CTR alone. Engagement Analytics adds attention metrics — in-ad interactions — per variant, per placement, cookieless. The full picture, not just clicks.
We’ve spent years working in and around digital advertising. The same problems came up on every campaign, in every agency, at every size. Versions getting confused. Approvals getting disputed. Creative changes taking days. Campaigns ending with no real proof of what worked.
These aren’t hard problems. They’re unsolved problems — because the tools available either do too little, do too much of the wrong thing, or cost more than the campaigns they’re supposed to support.
advox exists because we got tired of the workarounds. The spreadsheet-as-production-plan. The email thread as approval record. The three-day re-booking as a creative update.
We built the tool we wanted to use. We’re glad you’re here.
– Alex, advox
Founder – alex@advox.io
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