One tag.
Zero redelivery.
Proof of attention.

Advertisers update their creative — your tag stays untouched. And for the first time, you can show them exactly which placements earned the most attention.

Book a free Demo Start for €3 / month

Tag is permanent — advertiser updates creative, not the tag
Zero redelivery, zero re-QA
Engagement data per placement
EU Hosting · GDPR compliant · IAB Member

Advertisers change creatives.
You carry the cost.

Every creative update means a new ZIP delivery, a new QA pass, a new upload into your ad server. And when the campaign is done, you have no data that proves which of your placements actually worked.

“We need to update the creative.”

Campaign goes live Monday. Advertiser spots a typo or price change Thursday. New ZIP arrives. Your team runs QA, re-uploads, re-queues. Two days of back-and-forth you didn’t budget for.

With Ad Streaming: advertiser updates creative in advox. Your tag never changes.

Redelivery is manual and slow.

Every format that changes is a separate ZIP. Each one goes through the same process: receive, validate, upload, test, confirm. Multiply by the number of placements and advertisers you run.

Tag is permanent. Creative updates propagate in seconds to all placements at once.

You can only report impressions and CTR.

When the campaign ends, you hand the advertiser a spreadsheet with impressions and click rates. You know your Homepage Top placement outperforms, but you can’t prove it with anything beyond CTR.

Engagement Analytics shows engagement rates per placement — attention you can charge for.

Premium inventory, commodity pricing.

Your above-the-fold placements generate real user attention. But without data that proves it, advertisers treat all inventory the same. Premium positions end up priced like remnant.

Show attention data per placement. Justify premium CPMs with engagement proof — not just viewability.

One tag in your ad server.
Advertiser handles the rest.

You integrate the advox streaming tag once — like any standard ad tag. From that point on, the advertiser controls their creative updates through advox. Approved creative changes go live in seconds. Your tag never changes. You never get a new ZIP.

Your ad server sees a standard tag — IAB-compliant, accepted everywhere
Creative updates are handled by the advertiser in advox — you’re not involved
Only approval-gated creatives go live — no unreviewed content reaches your inventory
One tag covers all updates for the entire campaign flight
Rollback available: if something goes wrong, revert to the previous version instantly

For your ad operations team: the first booking is setup as usual. After that, the advertiser manages all creative changes themselves. No new QA, no re-upload, no coordination. That time is yours.

Before & after

Creative update. What it used to cost you.

WITHOUT AD STREAMING

Advertiser sends email: "We have a new creative, can you update?"
New ZIP received — QA team validates every format
Upload into ad server, replace the existing line item
Test across environments, confirm with advertiser
Ad server registers a delivery gap during the switchover
Repeat for every format, every placement, every update
1–3 days per update · billable hours absorbed by ops

WITH AD STREAMING

Advertiser updates creative in advox and approves it
New creative propagates to CDN — live in seconds
All placements serve the updated creative automatically
Your tag never changes, your ad server sees nothing different
Zero downtime, zero delivery gap
Your ops team is not involved at all
10 minutes for the advertiser · 0 minutes for you

Know which placements
earn real attention.

Standard reporting tells advertisers how often the ad appeared and how often someone clicked. Engagement Analytics shows how users interacted with each placement. Per placement. Cookieless. Exportable.

3-second-impressions give a real indication of the creative’s time on screen
In-ad interaction events — clicks, video plays, expands, swipes
Per-placement breakdown — not a campaign average that hides performance differences
One-click export — share with advertisers as a professional report
Cookieless by design — no consent banner required, fully GDPR-compliant

The sell: close every campaign with a placement engagement report. Your Homepage Top placement delivers a 4.2% engagement rate. Your article mid delivers 3.7%. That’s the data that justifies a higher CPM on the next booking.

Up and running
in one booking cycle.

No SDK, no changes to your CMS, no IT project. advox integrates like a standard ad tag.

Advertiser sets up in advox

The advertiser (or their agency) uploads creatives, configures approvals, and generates a streaming tag per format in advox.

You integrate the tag once

The streaming tag goes into your ad server like any standard tag — against your placement, your format, your line item. That’s the only integration step on your side.

Campaign runs. You collect attention data.

Creative updates happen on the advertiser side with zero involvement from you. Engagement data per placement accumulates throughout the flight — ready to export at campaign end.

Beyond streaming
and analytics.

advox gives publishers the tools to run cleaner campaigns and prove the value of their inventory.

Approval-gated delivery

Only creatives that have been approved inside advox can go live. Unapproved or rejected versions never reach your placements — protecting your ad quality and brand safety.

Exportable engagement reports

One-click export of the placement engagement breakdown. Send advertisers a report at campaign end showing engagement rate — data they’ve never had before.

Quick creative updates

Advertisers can apply quick creative changes — flash sales, promotions, daypart variations — to go live in an instant. No coordination required. Your delivery just continues.

Instant rollback

If an advertiser pushes a creative that causes issues, any previous approved version can be restored in one click — in seconds, without a new delivery cycle.

HTML5 file-size limits bypassed

The advox streaming tag serves the creative from CDN rather than bundling it into the tag. This means HTML5 file-size restrictions at the ad server level no longer apply.

EU Hosting · GDPR-compliant

All data is hosted on EU servers. Engagement tracking is fully cookieless — no consent banner required on your pages. IAB-compliant from day one.

Start with 5,000 streaming impressions.
Scale from there.

Ad Streaming and Engagement Analytics are available from the Lite plan at €3/month. Custom impression volumes and infrastructure for large publishers — contact us directly.

Book a free Demo See all plans

What publishers ask before getting started.

Most questions are about integration effort and compatibility. Straight answers below.

Do our advertisers need to use advox?

Yes — the streaming tag is generated inside advox, so the advertiser (or their agency) needs an advox account to manage the creative and push updates. Most advertisers find this preferable to sending ZIPs and coordinating redeliveries. You can offer it as an upgrade to your standard booking process.

Does our ad server accept the streaming tag?

Yes. For the ad server, the advox streaming tag is a standard JavaScript tag — indistinguishable from any other ad tag. It is IAB-compliant and accepted by all major ad servers and DSPs. Publishers typically find no compatibility issues.

What happens if the advertiser pushes a wrong creative?

Approval-gating prevents unapproved creatives from going live. If an issue is discovered after a creative is live, rollback to the previous approved version takes seconds — without any action on your side. The advertiser can also schedule updates to go live at a specific time rather than immediately.

Is the engagement tracking GDPR-compliant?

Yes. Engagement Analytics is cookieless by design — no user data, no cookies, no fingerprinting. Tracking happens at the delivery layer, not via SDK in the creative. No consent banner is required on your pages. All data is hosted on EU servers.

Can we offer this as a premium product to advertisers?

Absolutely. Several publishers position advox-powered placements as a premium inventory tier — offering the streaming workflow and post-campaign engagement reports as differentiators over standard bookings. The engagement export gives you something concrete to show in renewal conversations.

What impression volumes are available?

The Lite and Grow plan include 5,000 streaming impressions per month with additional CPM billing at €0.40 for Grow. Accelerate covers 1,000,000 impressions, Scale 2,500,000. For publishers with larger or custom volumes, we offer enterprise agreements — contact alex@advox.io directly to discuss your setup.