A production plan outlines the full schedule, resource requirements, and workflow steps needed to create all assets for a campaign. It includes creative concepts, deliverable formats, deadlines, responsibilities, and dependencies across design, copywriting, and motion teams. A strong production plan ensures that all creative variations are delivered on time, meet platform specifications, and align with media flighting. It is an essential planning tool that connects creative operations with campaign timelines and prevents bottlenecks during asset development.